LG and Microsoft collaborate on developer program for a new mobile platform.
SEOUL, South Korea - Nov. 4, 2010 - LG Electronics (LG) and Microsoft Corp. (Nasdaq "MSFT") announced today that they are teaming up to provide customers with a free selection of quality applications for LG customers with Windows Phone 7 handsets. LG and Microsoft will subsidize a revolving portfolio of hand-picked applications, providing free access to quality applications that take advantage of the unique features and design of Windows Phone 7.
LG and Microsoft will offer Windows Phone 7 applications across popular categories - including social connectivity, gaming and helpful utilities - ensuring that customers have access to the applications they value most. Ten free applications with a value of more than $30 (U.S.) will be given away every 60 days. LG's Windows Phone 7 customers can download these applications for free (for a period of 60 days) via LG Application Store, which will be accessible directly from LG Windows Phone 7 models.
Selected Windows Phone application developers will be provided with exclusive marketing opportunities and resources to promote their applications with LG. Developers of selected applications will benefit from promotional support through LG's marketing presence and Microsoft's Windows Phone Marketplace. LG will promote the new applications through in-store sales events and on the LG Mobile Global Facebook page (http://on.fb.me/bltMvp), creating a larger market for developers and bringing them closer to their audiences.
"When we pledged early last year to support Microsoft's smartphone strategy, we knew we were making a decision that had the potential to generate ripples in the ecosystem," said Chang Ma, vice president of the Mobile Communications (MC) Marketing Strategy Team at LG. "Microsoft's commitment to the developer community is well known and respected in the industry, and we look forward to seeing this partnership with Microsoft lead to greater things."
"We built the new Windows Phone Marketplace to create new business opportunities for developers and partners alike," said Brandon Watson, director for Windows Phone at Microsoft. "This collaboration with LG creates a win-win situation for consumers and developers and will further showcase the variety of quality games and applications available on Windows Phone 7."
What's more, LG will also be offering its Windows Phone 7 customers free access to even more applications developed directly by the company. These applications will also be available from the LG Application Store and will span social networking services, such as Type n Walk and Voice SNS, as well as practical tools like Subway AR.
LG and Microsoft's developer program will kick off in November. More information can be found at http://www.facebook.com/LGMobileHQ.
posted Nov 4th 2010 7:22PM 
Let's be honest, Apple's claim that it neglected to preload Flash on the new MacBook Airs so that users themselves could download and install the latest (and safest) version was a bit of a red herring. Behind that thin veil of corporate courtesy, we're now seeing a pretty potent cause for Apple's dumping of Adobe's wares. Ars Technica's review of the 11-inch Air discovered that the machine could crank its way through six hours of web browsing when Flash was nowhere near it, but only four hours with Flash installed and giving it "the full web experience." The primary culprit was Adobe's penchant for using CPU cycles to display animated ads, which were typically replaced by static imagery in the absence of the requisite software. So yeah, it's not a surprise that a "richer" web would require more resources, but it doesn't speak well for Flash's efficiency to find a laptop loses a third of its longevity when running it. 
Although musicians were quick to pick up on the iPad's possibilities as a control surface, the audio production corner of the App Store is still overwhelmingly devoted to things like guitar amp models and soft synths -- that's because until recently there was no way to send MIDI commands from iOS (not that some folks didn't figure out workarounds). That's why we were excited to hear about the appearance of MIDI APIs in iOS 4.2. What does this mean for all of you would-be Brian Enos? The gang over at Create Digital Music have put together a handy guide to what we might expect from a world where all out iOS devices can communicate via MIDI, whether through the USB cable or over WiFi -- and it is a brave new world, indeed. Intrigued? We were too! And we were pleased to find out that yes, the M-Audio Uno works with the iPad, and that the accelerometer can indeed be used to pitch bend. Unfortunately, we also learned that the Line 6 MIDI Mobilizer is a lot less exciting than we thought it might be (that is, until third party devs go to town on the thing). Hit the source link for all that stuff and more. Or just peep the video after the break, if you wonder what the next version of Pianist Pro holds. 
Apple isn't acknowledging any of the apparent issues with the new MacBook Air publicly just yet, but BGR is reporting that it's heard from a source who says the company is at least now confirming some of the problems internally. That's further backed up by some screen shots said to come from Apple's internal support system, which tell Apple employees what to in the event of a buggy MacBook Air, and say that Apple is aware of the problems and is working on a software fix. Of course, that's still far from a sure thing until Apple confirms it itself, but it does seem safe to assume that it at least knows something is going on. 
Boxee might get all the attention but Plex is without a doubt one of our favorite Mac media center apps. So it's with wide-eyed interest that we tell you about the Plex client making its first tentative steps onto the second generation Apple TV platform. Naturally, Cupertino's not behind the initiative to replace Apple's own "Lowtide" 10-foot user interface -- this work is being done by the Apple TV jailbreak community. The ATV2 build is still just a proof of concept so it's buggy and limited to video playback (no music, images, or app management) for now. But hey, it's another iOS app for ATV2 and it does work as evidenced by the video after the break. Man, we're getting all tingly at the thought of scattering a few $99 boxes around the house to serve up the wide variety of codecs supported by Plex in addition to Apple's more limited AirPlay. 
Hey, what could the maker of the 3DS' autostereoscopic display be doing in its spare time? Why, stealing a bit of thunder for itself, by the looks of it. Sharp has just trotted out a pair of glasses-free 3D Android handsets for Japan's Softbank network in the form of the touchscreen slate 003SH and QWERTY-slidin' 005SH. A 1GHz Snapdragon powers Froyo on both, with the 3D-capable displays stretching to 3.8 inches and 800 x 480 resolution. The 003SH also comes with a 9.6 megapixel camera, while the 005SH settles for 8 megapixels, although both are capable of 720p video. There are also bundled 3D content deals in place, such as the one with Capcom that will see Mega Man, Resident Evil and Ghosts 'n Goblins titles coming preloaded on the handsets. Intrigued? The 003SH is coming this December, to be followed by the 005SH in February. 
Although Skyfire for iPhone is almost exactly like its Android counterpart, it's still not available for download in the App Store due to server issues, so we thought you might want to see how it works. We've seen improvements on the Flash-to-HTML5 conversion servers in the past day or so, which makes watching videos a breeze. The app itself serves as a fully functional browser with the usual features you'd hope to find: bookmarking, a dedicated search bar, custom homepage, and even private browsing. Pages render rather quickly, although scrolling and pinching to zoom is a little rough around the edges. As for actually watching Flash videos, it couldn't be easier -- once you've navigated to a page embedded with a video, a popup window will appear and you're good to go. Sadly, though, the browser lacks the ability to scrub videos. But hey, if you've been waiting three-plus years to play flash videos on your 3.5-inch display, Skyfire might (or might not) be the solution to your burning desire. Be sure to check out the browser in action after the break! 
For all intents and purposes, every single flexible display we've seen over the past few years has eventually been filed in the "awesome things that'll never materialize" drawer. There are exceptions to that rule, mind you, but we've largely been frustrated by how often these things pop up at trade shows and then vanish forever. Samsung Mobile Display, however, is hoping to change that. According to reports stemming from FPD International 2010, this here 4.5-incher is dangerously close to production, and given the lustworthy 800 x 480 resolution, we couldn't be more excited about the possibilities. We're told that Samsung is eschewing the traditional glass substrate in favor of a newfangled plastic version, and evidently it's a heck of a lot easier to mass produce. After all, we're still waiting for this thing, guys. 
Well, here's some good news -- we just received an internal Verizon pricelist confirming that the Droid Pro will sell for $179 when it hits on November 9th, a far sight lower than the $299 we'd originally heard. That's a pretty tempting price for Moto's Android-with-a-Blackberry-keyboard handset, although we're assuming that it'll be $279 with a $100 rebate at launch. We're also seeing that the dual-display Samsung Continuum Galaxy S phone will hit for the usual $199, while the Droid 2 indeed fell to $149 last week in order to make room for the now nearly-mythical Droid 2 Global, which will come in two colors for $199. We're also separately told that the HTC Merge won't arrive until after the 17th, so those reports of a launch on the 11th might be premature. Either way, it looks like Verizon's going to have a pretty loaded holiday lineup -- and it looks like we've got some serious reviewing to do. 